--- title: Launching a New Product? Field Agent Can Help description: Discover six crucial mile-markers for your product launch plan - designed to get your product off the launchpad and into the stratosphere image: https://www.fieldagentcanada.com/hubfs/Launching%20a%20New%20Product.png --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) 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Field Agent Can Help Sep 11, 2023 1:24:32 PM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Mystery Shopping](https://www.fieldagentcanada.com/blog/tag/mystery-shopping), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report), [Mobile Audits](https://www.fieldagentcanada.com/blog/tag/mobile-audits) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/launching-a-new-product) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/launching-a-new-product) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/launching-a-new-product) [** ](https://www.fieldagentcanada.com/blog/launching-a-new-product#) POV: you've been tasked with managing a new product... and guiding it to launch and land without a hitch. *Gulp.* A product launch is a marathon *and* a sprint. Over the coming months, you'll face a seemingly endless stream of challenges, from perfecting the product, to finding the right price point, to getting it on store shelves... not to mention the care and attention that goes into maintenance post-launch. Sound familiar? Scroll on to discover six crucial mile-markers for your product launch plan - designed to get your product off the launchpad and into the stratosphere. *See what we did there?* ![1](https://www.fieldagentcanada.com/hs-fs/hubfs/Blog/1.png?width=1545&height=2000&name=1.png)![Start Your Engines 1. TEST YOUR IDEA WITH YOUR TARGET AUDIENCE Youre in the R&D phase, and the clocks ticking. Dont you wish you could hand your product to a shopper to see what theu think - be](https://www.fieldagentcanada.com/hs-fs/hubfs/Start%20Your%20Engines%201.%20TEST%20YOUR%20IDEA%20WITH%20YOUR%20TARGET%20AUDIENCE%20Youre%20in%20the%20R%26D%20phase%2c%20and%20the%20clocks%20ticking.%20Dont%20you%20wish%20you%20could%20hand%20your%20product%20to%20a%20shopper%20to%20see%20what%20theu%20think%20-%20be.png?width=724&height=937&name=Start%20Your%20Engines%201.%20TEST%20YOUR%20IDEA%20WITH%20YOUR%20TARGET%20AUDIENCE%20Youre%20in%20the%20R%26D%20phase%2c%20and%20the%20clocks%20ticking.%20Dont%20you%20wish%20you%20could%20hand%20your%20product%20to%20a%20shopper%20to%20see%20what%20theu%20think%20-%20be.png) ## Deep breath. We've got your back. From taking an idea on a test drive to earning your first sales to gathering shopper feedback we're your dream partner to make your product launch as smooth as can be. That's why brands from mom-and-pop companies to Fortune 500 juggernauts trust our solutions to guide them at every step of the product lifecycle. What problem can we help you solve? [Reach out today to get started!](https://www.fieldagentcanada.com/contact-us) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Mystery Shopping](https://www.fieldagentcanada.com/blog/tag/mystery-shopping), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report), [Mobile Audits](https://www.fieldagentcanada.com/blog/tag/mobile-audits) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/virtual-store-tour-the-brick-chatham) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-tour-co-op-food-store) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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