---
title: Virtual Store Tour - Sainsbury's UK
description: We asked our Field Agents to give us their view as local shoppers on this new store and what they really liked (or disliked)
image: https://www.fieldagentcanada.com/hubfs/VSV%20Sainsburys%20UK.001.jpeg
---

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# Virtual Store Tour - Sainsbury's UK

 Mar 11, 2025 10:21:47 AM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research)

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Here at Field Agent we LOVE new stores! We try to get out to them as soon as they open and share what we see with you!

This week we have a special edition of Field Agent Canada's Virtual Store Visit with our General Manager, Jeff Doucette recently back from vacation in London. He just had to visit a Sainsbury's store in Westminster between pies and football matches!  
   
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London (do you know the muffin man?), the company was the largest UK retailer of groceries for most of the 20th century. In 1995, Tesco became the market leader when it overtook Sainsbury's, which has since been ranked second or third in the country.

 

We think there is lots that Canadian retailers and brands can learn from Sainsbury's and we also have highlighted some ways that "Made in Britain" products were highlighted in-store, as some of you may be looking for inspiration for your "Made in Canada" efforts.

 

![Sainsburys plain.001](https://www.fieldagentcanada.com/hs-fs/hubfs/Blog/Sainsburys%20plain.001.jpeg?width=557&height=313&name=Sainsburys%20plain.001.jpeg)

 

We hope you enjoy this special edition Virtual Store Tour!

 

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- [ << Previous Post **](https://www.fieldagentcanada.com/blog/virtual-store-tour-shake-shack-north-york)
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