--- title: "Special Report: Grocery Shopper Insights - Western Canada" description: Field Agent conducted specific research into how the Western Canadian grocery shopper has adjusted to the new shopping reality under COVID-19. image: https://www.fieldagentcanada.com/hubfs/Western%20Canada%20Cover.001.jpeg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/Western%20Canada%20Cover.001.jpeg) # Special Report: Grocery Shopper Insights - Western Canada Aug 13, 2020 10:19:01 AM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Field Agent](https://www.fieldagentcanada.com/blog/tag/field-agent), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/western-canada-shopper-insights) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/western-canada-shopper-insights) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/western-canada-shopper-insights) [** ](https://www.fieldagentcanada.com/blog/western-canada-shopper-insights#) Field Agent has strong Western Canada roots and recently our General Manager, Jeff Doucette was invited to speak with the members of the Calgary Food and Drug Executives ([https://www.cfdecalgary.org)](https://www.cfdecalgary.org/) for their first LAUNCH & LEARN session which is a virtual spin on the traditional lunch and learn for the Zoom era.   Field Agent conducted some specific research into how the Western Canadian grocery shopper has adjusted to the new shopping reality under COVID-19 and produced a 44-page report that provides data for the region and by province looking at:   - Changes in trips by channel (including foodservice) - Banner shifting - Banners ranked on price, assortment, service and overall CX - Importance of on-line grocery - Costco / Instacart delivery launch - Calgary Co-op updates   We hope you find this look at the Western Canadian grocery shopper a valuable resource for your business!   [![Download: Grocery Shopper Insights - Western Canada](https://no-cache.hubspot.com/cta/default/6064788/ac6e395f-19aa-4f0a-a31e-9bfc89ceadc4.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/ac6e395f-19aa-4f0a-a31e-9bfc89ceadc4)   [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Field Agent](https://www.fieldagentcanada.com/blog/tag/field-agent), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/halloween-under-covid) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/back-to-school-2020-corona-virus-insights) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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