---
title: New labels, tighter budgets and functional claims are reshaping what families pack for school
description: Field Agent’s survey suggests parents want retailers to reduce the friction of back-to-school shopping with clearer sections.
image: https://www.fieldagentcanada.com/hubfs/10.web_images_junejuly26_655x368_back_to_school.jpg
---

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# New labels, tighter budgets and functional claims are reshaping what families pack for school

 Jul 21, 2026 10:56:21 AM | [Field Agent Canada](https://www.fieldagentcanada.com/in-the-press/author/field-agent-canada)

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## related posts

<https://www.fieldagentcanada.com/in-the-press/new-labels-tighter-budgets-and-functional-claims-are-reshaping-what-families-pack-for-school>

### [New labels, tighter budgets and functional claims are reshaping what families pack for school](https://www.fieldagentcanada.com/in-the-press/new-labels-tighter-budgets-and-functional-claims-are-reshaping-what-families-pack-for-school)

[Read More ⟶](https://www.fieldagentcanada.com/in-the-press/new-labels-tighter-budgets-and-functional-claims-are-reshaping-what-families-pack-for-school)

<https://www.fieldagentcanada.com/in-the-press/beyond-store-growth-whats-next-for-dollarama>

### [Beyond Store Growth: What’s Next for Dollarama?](https://www.fieldagentcanada.com/in-the-press/beyond-store-growth-whats-next-for-dollarama)

[Read More ⟶](https://www.fieldagentcanada.com/in-the-press/beyond-store-growth-whats-next-for-dollarama)

<https://www.fieldagentcanada.com/in-the-press/why-major-brands-can-no-longer-ignore-dollarama>

### [Why Major Brands Can No Longer Ignore Dollarama](https://www.fieldagentcanada.com/in-the-press/why-major-brands-can-no-longer-ignore-dollarama)

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